The whole world has migrated online. The way we consume media has changed drastically in the past few years, with more channels opening up all the time. Digital PR can take a number of different formats from press releases and articles that are published in online newsrooms to newsworthy video content, ebooks and infographics.
Many trade press and business magazines also have daily or weekly bulletins and newsletters that they send out to their subscribers. We understand the digital media world, and we work hard to get your stories the best digital exposure in the right channels.
Infographics are a highly visual format for conveying strong messages from collated data.
This could be from a poll or survey you’ve conducted, or a collection of facts and figures from your industry sector.
The media loves infographics and they are an effective form of PR and marketing. They’re also a great visual for your Pinterest pages.
Don’t hesitate to ask us about this service and how it can benefit your company’s marketing campaigns.
Check out the eye catching and informative infographics we have made for our clients on our Pinterest page.
Managing a regular blog is another great way of demonstrating your industry expertise as well as providing content that is informative and entertaining that can be shared with your target audiences. The Information Age is very much a social one, and readers like content that offers them new insights or helps them to resolve an issue or problem. Or it could just simply offer them useful tips and advice. By being a sharing organisation, you are more likely to attract the audiences you want, and thus the customers you want. And remember that your content marketing strategy will help you to turn your press releases into blog material after some careful crafting and editing of the tone and style of the piece.
These days SEO is all about fresh, new content and by hosting a blog on your website and posting regular content, you are giving Google something new to scan on a regular basis, to boost your website up its search rankings.
Direct marketing is a great way of keeping your current customers informed about your products and services as well as providing them with newsworthy content about industry trends and information. Newsletters, whether they are printed or digital, also help to keep your name in the vision of your contacts.
External newsletters to lapsed clients, or eshots to new datalists can introduce prospects to your company, engage with them on a one-to-one basis and inform them of your own products and services, and any recent changes in your business. We are also able to measure and evaluate the success of your e-marketing; open rates, bouncebacks, clikthroughs and other relevant information, which can help you keep you datalists organically clean.